MICRO-PROXIMITY / GEO-FENCING
Location based targeting is evolving rapidly, making real time messaging more powerful than ever.
What is Micro-Proximity?
Micro-Proximity or Geo-Fencing enables advertisers to target people based on their current actual physical location allowing them to effectively deliver real-time impactful display ads on their mobile device.
What is the best way to leverage this capability?
Advertisers have the opportunity to use display ads featuring a unique promotional offer or brand awareness messaging specific to that campaign to create urgency for the consumer to visit their website or physical location.
What makes Florida Weekly an ideal partner for Micro-Proximity?
Florida Weekly Digital uses one of the most highly-regarded demand side platforms to execute and optimize campaigns to ensure display ad impressions are being delivered in the most effective yet non-evasive way to protect brand integrity for its advertisers.