Location based targeting is evolving rapidly, making real time messaging more powerful than ever.

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What is Micro-Proximity?

Micro-Proximity or Geo-Fencing enables advertisers to target people based on their current actual physical location allowing them to effectively deliver real-time impactful display ads on their mobile device.

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What is the best way to leverage this capability?

Advertisers have the opportunity to use display ads featuring a unique promotional offer or brand awareness messaging specific to that campaign to create urgency for the consumer to visit their website or physical location.

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What makes Florida Weekly an ideal partner for Micro-Proximity?

Florida Weekly Digital uses one of the most highly-regarded demand side platforms to execute and optimize campaigns to ensure display ad impressions are being delivered in the most effective yet non-evasive way to protect brand integrity for its advertisers.