With Florida Weekly Digital’s Native Advertising, a company can reach consumers in a content friendly manner, providing users with a deeper level of information in a long form content format. Native Advertising is consistently reported as consumers preferable ad format as it’s less intrusive and blends in with standard website content.
What is Programmatic Native?
Enrich the user experience by adding value to an advertiser’s site content with native ad networks that can be easily measured using the same key performance indicators (KPIs ) you rely on for programmatic display. In-feed and in-article native ads allow the advertiser to immerse their brand within the publisher’s site to reach the right user at the right time within the right context.
This winning combination drives engagement and Click-Through-Rate (CTR), reduces Cost-Per-Acquisition (CPA), and more to enhance your omnichannel campaign performance.
Upload an image, logo, copy, and URL into the Florida Weekly Digital platform, and the technology formats your content to match the unique look and feel of the publisher site, whether it’s displayed on a smartphone, tablet, or laptop.
Programmatic buying with Florida Weekly Digital gives you real-time reporting insights to measure campaign success, test your creatives, and optimize to the content and images that perform with your target audience.
How do Florida Weekly Digital Partners leverage Programmatic Native?
Florida Weekly Digital Partners are working with their local advertising clients to create unique content on the client’s website and promoting that content through Florida Weekly Digital’s scalable Native Advertising solutions. Once the content is created, approved, and placed on the client’s website, Florida Weekly Digital Partners upload a few basic elements from the story to create a high impact, high Click-Through-Rate (CTR) campaign placed on nationally recognized content sites. These unique Native Advertising placements create a better user experience tied to digital advertising, which leads to greater ROI and conversions.
What kind of targeting are marketers leveraging?
Florida Weekly Digital’s Partners are able to leverage multitudes of content targeted options such as Sports, Entertainment, Health, Politics, Travel, Family, and more. Marketers are able to place their relevant blog and site content within relevant content verticals creating a unique way to distribute their content to millions of users on thousands of websites around the globe.
Why is Florida Weekly Digital the best partner for Programmatic Native?
Placing Native Advertising at scale for local marketers presents a real challenge to media companies and agencies today. Scale, quality sites, and quality execution are the primary challenges faced by companies providing Native Advertising solutions. Florida Weekly Digital’s Native network includes thousands of publisher sites in many different verticals, allowing Florida Weekly Digital Partners to run hyper local Native Advertising campaigns in tight geos, at scale. The network of sites are comprised of high quality, recognizable publishers that are desirable to every content marketer’s goals. Creative executions dynamically match target site templates, font styles, and content management systems, making each campaign custom and elegantly executed.