PROGRAMMATIC STREAMING RADIO
Streaming services have made music portable now more than ever. Consumers are able to experience life through their own personal soundtracks. With programmatic streaming radio advertising, clients can reach their target audiences while they go about their day.
What is Streaming Radio?
Streaming radio currently accounts for 75% of the music industry’s revenue. Programmatic Streaming Radio provides advertisers the opportunity to deliver non-skippable, brand-safe, hyer-local targeted programmatic audio ads to consumers across a variety of radio streaming services.
Florida Weekly Digital Streaming Radio can create a targeted audience by age, gender, location, musical interest, or third-party data.
Unlike traditional radio, streaming radio advertising provides real-time decision reporting, conversion metrics, cross device targeting, and omni channel optimization.
At Florida Weekly Digital, it is easy to introduce non-skippable, brand safe programmatic audio advertising to your hyper-local marketing campaigns. Florida Weekly Digital’s Programmatic Streaming Radio. Streaming radio through Florida Weekly Digital allows you to run traditional radio campaigns while also receiving the benefit of real-time decision reporting, conversion metrics, cross device targeting, and omni channel optimization. Tap into radio budgets with these exciting new tools and digital marketing solutions.
How can advertisers leverage streaming radio?
Streaming radio offers advertisers a unique opportunity to use their same traditional radio ad with a conversion tracking capability included. Many advertisers are integrating streaming radio ads into the admix to increase reach and brand awareness amongst those that use streaming services in place of or in addition to traditional radio.