SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) is a must have for advertisers. It represents the most common last action before a purchase.
What is Search Engine Marketing (SEM)?
Search Engine Marketing refers to the process of bidding on keywords or phrases used by the consumer on popular search engines such as Google and Bing when researching products and services.
These are text only ads that appear at the top of the search engine results page with the word “ad” after; just above the organic search results.
They serve as a great way to establish brand awareness, credibility, drive web traffic and lead conversions.
Why is Search Engine Marketing Important?
Nearly 93% of all web traffic comes through search engines. 46% of all Google searches are linked to something local. The average person conducts 3 to 4 online searches per day. According to search engine marketing statistics, 63% of users will likely click on a paid search ad on Google. Placing your ads at the top of search engines drastically increases opportunity and exposure in a powerful way.
What makes Florida Weekly Digital the right SEM provider?
Florida Weekly Digital campaigns are managed by experienced designated personnel whose compensation is correlated to campaign performance. Each campaign is monitored and improved on an ongoing basis to ensure continued success. Additionally, Florida Weekly Digital, a Premiere Google Partner, utilizes high quality data and best practices in all digital campaigns.